Why do betting apps now feel more like mobile games than sportsbooks?
Maybe it’s just me, but modern betting apps feel completely different compared to a few years ago. Daily rewards, progress systems, personalized suggestions, live interactions — some of them honestly look more like gaming apps than traditional sportsbooks. Is this a deliberate strategy?
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Yeah, I think it’s absolutely intentional. Platforms are clearly trying to make apps more engaging and interactive so users spend more time inside them. I recently read this article about it: https://sbcamericas.com/2024/06/20/soft2bet-thinks-key-to-us-market-is-keeping-users-on-the-app/ — it explains how engagement and retention are becoming huge priorities in the betting industry now.